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Senior Product Marketing Executive

JOB DESCRIPTION
Job Title: Senior Product Marketing
Executive
Department: Marketing
Job Level: Senior Executive Report to: CMO
Job Type: Full-time Location: HO
Job Scope / Position Summary/ Job Purpose
·      Work in the intersection of product strategy, sales, customer success, and marketing, to
market products and drive customer’s adoption.
Main Responsibilities/ Key Accountabilities
  1. Market Research
    • Do market research to understand target customer per certain product.
    • Propose customer segmentation, product differentiation to new product development by
    Academic Team.
    • Monitor and update competitor’s product reports
  2. Product promoting & reporting
    Propose and execute product marketing plan (launch, relaunch, always-on).
    • Measure the success of product marketing (product adoption, product matrix).
    • Provide regular reports to the CMO and Board on key product marketing initiatives and
    achievements
Qualification and Experience Requirement/ Specifications
Education:  BA is required; MA and/or overseas graduate studies is a strong plus.
Experience:: • 3-4+ years in marketing with digital marketing interest.
• Experience in market research is preferrable.
• Experience in education sector (English learning, skill teaching) is a strong plus.
• Involved in product marketing campaigns, especially for intangible products/services
launch.
• Have strong problem-solving skills and ability to organize and manage deadline.
• Own analytical and critical thinking skills.
• Strong teamwork and influencing skills.
• Integrity, results-oriented and initiative-taking.
• Excellent communication skills, both English and Vietnamese.

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Senior Product Marketing Executive

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